Analysed buyer-conversation recordings from the merchandising team. Identified the execution delta between top-quartile and bottom-quartile AEs on the moments that drive a buyer toward order placement vs sample-only requests.
Scored 100% of buyer conversations against a merchandising-specific rubric — handling counter-samples, terms negotiation, follow-through commitments. The team got objective performance data instead of manager intuition.
Built AE-specific coaching drips from the gap findings. Assigned the right coaching to the right AE. Measured the change in quoted-to-confirmed order conversion over the quarter.
Measured over the quarter against the prior baseline. Same buyer accounts. Same product catalogue. No new headcount.
The lift came from coaching every merchandising AE to handle the buyer conversation the way the top-quartile does — counter-sample handling, terms negotiation, and follow-through commitments.
An export-merchandising team converting 15% of quoted RFQs into confirmed orders, on $1M of quoted volume per AE per quarter, produces $150K of revenue per AE per quarter.
A 26% conversion lift takes the same AE to ~$189K per quarter — same buyers, same accounts, no new headcount.
The same math holds for any inside-sales or B2B-buyer-coverage team where conversation quality is the lever.
RevOn pricing: Free Gap Analysis (48h) → Installation $5,000 flat → Subscription $29 / user / month. The math makes itself.
Running a contact center instead? See the Niftel proof — UK/Canada/India BPO, 45 agents, 10 weeks, +21% lift.
View Niftel case study →Send us 30–50 anonymised conversation recordings. We score 100% of them, name the behavioural deltas, and put dollars on the gap — structured report, yours to keep. No pilot required.
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